projects

For more, check out www.aliye.co.

crisis logistics and workflow planning | 2020-present

  • assist multiple clients through COVID-19 crisis of 2020
    • logistics planning and setup to move offline events to zoom during the crisis
      • plan, schedule, and host weekly zoom meetings with 50-300 active participants, totaling ~10-15 hours of hosting per month March 2020-July 2021
      • edit footage and upload to YouTube
    • create custom Mailchimp, Eventbrite, Calendly, and Zoom workflow plan, to move a client’s practice online

careers uncorked | 2020-2021

I joined the team of a career-focused online community mid-pandemic. Our aim was to share candid stories from real people, about how to navigate challenges, road-bumps, and detours on their path. We hosted a weekly webinar on Facebook Live and YouTube Live, and interviewing a new guest each time. I lead the marketing team of 5, and in 7 months, we had 800 followers on Linkedin, with 7,700 impressions per month. We were able to help our users gain clarity about their career path, and connect them to potential mentors.

fenestrapro | 2019

I worked as a Digital Marketing Consultant with FenestraPro – an architectural software company based in Dublin, Ireland – in the Fall of 2019 through Experience Lab @ UC Berkeley. I directed a website redesign, crafted sharp copy, and created space on their website for inbound-strategy based case studies and blog pages.

Find more about my work with FenestraPro at www.aliye.co.

the little theater | 2019

Through a course at the University of Rochester, I worked with The Little Theater as a digital strategy and social media consultant. I completed a content audit of their website, social, and marketing endeavors and gave feedback and suggestions to move forward.

I then directed and executed an instagram collaboration project with seven other Rochester, NY based accounts. Through this work, The Little Theater’s instagram account, @thelittletheatre, was able to reach 10,000 followers, a goal we set together in an initial meeting.

For a business Instagram account, passing the threshold of 10,000 followers unlocks many key features, including the ‘swipe up to link’ feature.

I created content for a total of 14 instagram campaigns in three months, as well as a Facebook cover video that encapsulates The Little Theatre experience.

21c media group | 2018

I was a fellow for 21C in the summer of 2018, and my work included updating client wordpress websites and social media, press collection and organization, and content creation to support 50 clients. I also sat in on the digital media plan quarterly review and execution, conducted digital strategy research, and created and edited a lot of spreadsheets.

sites

update client WordPress sites with performance information, as the ticket link is released. follow formatting and brand guidelines for each client

a few of the sites included:

social

public relations

  • use Google Alerts for client press archive management, daily
  • manage constant contact opt-in list and sort 9000+ entries for spam bot accounts
  • industry research: find client-specific and relevant publicity outlets, 20 hours
    • print media
    • podcasts
  • client repertoire research and cross-reference sheets

upbeat productions | 2017

As an intern through Educational Programmes Abroad program in 2017, I worked with Upbeat Productions in the editorial and post-production departments. I was on the field interviewing talent, and then came back into the office the next day to edit the footage, publish to YouTube, and share with clients.

curated clip of my production work for Upbeat Productions

I also worked on a project encoding trailers for the video game company EA Games; including the European releases of FIFA 2018, Star Wars Battlefront II, and Need For Speed: Payback. This was a process of research, publishing content, and hourly back-and-forth client communication via Slack. Essentially, when a trailer is released in Europe, it is necessary to have many versions of a single trailer clip. Why is that, you may ask?

When a trailer is released in Europe, it is released to an audience of MANY languages

  • first, each trailer must be translated or subtitled for each language
  • next, it is necessary for each trailer to be encoded to the proper format for YouTube, Facebook, Instagram, and Snapchat releases (square for instagram, 16×9 for stories, and 9×16 for everything else)
  • and finally, for each language and format spec, the videos themselves need to be either one minute, 30 seconds, or 15 seconds, also based on the platform on which they will be released

Take a minute and imagine that spreadsheet. If you know me, you know I love spreadsheets. The root of all spreadsheet love was this project.

All together, this makes for a lot of work simply to produce a youtube video ad, as well as instagram and facebook promotion ads, to support the release of the video game. This was an awesome experience for me, because I learned about video spec and encoding by jumping in headfirst, all while directly communicating with the client to ensure we were following all industry standards and producing quality content.

digital communications: theory, analysis practice | 2016

In my sophomore year at the University of Rochester, with the major declaration deadline looming, I crafted a DIY major in Digital Communications. This process included well over 50 meetings in a 3-month span, first learning the steps to create the major, then reaching out to potential advisors to sign on to the project.

It concluded with a four question, five page proposal document outlining each course I selected as part of the major, why I decided to create a major for myself, and what the business/academic outcomes could be, if I were granted the opportunity to pursue it.

On May 19th of 2019, I graduated and received a piece of paper with my name and a degree title that I wrote. It was a surreal day! I am grateful for the support of the multidisciplinary studies center, my two advisors, & my friends and family. I am eternally grateful that an administrator, years ago, decided it would be a good idea to let undergraduates craft their own major, focusing on the intersections of the disciplines.

May 19th, 2019.
“I made it [the degree] myself”

In 2018, I was interviewed by the University Newscenter for an article about interdepartmental majors. That article can be found here.